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Writing.

Field notes on B2B demand, performance marketing, AI, SEO and the slow-motion rewiring of how buyers buy. Published when I actually have something to say.

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The Downfall of G2, Capterra & Other Listing Sites on Google: What Really Happened to Software Review SEO?
Sep 18, 2026
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§ Archive10 essays
◆ The Digital MarketerSep 18, 2026
SEODigital Marketing

The Downfall of G2, Capterra & Other Listing Sites on Google: What Really Happened to Software Review SEO?

Essay · 14 min read/01

The Downfall of G2, Capterra & Other Listing Sites on Google: What Really Happened to Software Review SEO?

For years, review aggregators owned the top of every software search. Then Google's updates gutted their traffic. Here's what actually happened — and what it means for B2B SEO.

Sep 18, 2026 · 14 min readRead
◆ The Digital MarketerDec 11, 2025
AIDigital Marketing

5 Marketing Shifts for 2026 That Break All the Old Rules

Essay · 9 min read/02

5 Marketing Shifts for 2026 That Break All the Old Rules

The ground is moving under our feet. Social clicks are disappearing, AI answers are replacing search, and the playbook needs a full rewrite.

Dec 11, 2025 · 9 min readRead
◆ The Digital MarketerOct 26, 2025
AI

Agentic AI: The Future of Autonomous, Self-Driven Intelligence

Essay · 8 min read/03

Agentic AI: The Future of Autonomous, Self-Driven Intelligence

Agentic AI moves beyond prompts and into autonomous workflows. What it is, how it works, and why B2B marketers should care.

Oct 26, 2025 · 8 min readRead
◆ The Digital MarketerAug 24, 2025
Digital Marketing

25+ Best AI Digital Marketing Tools for 2025

Essay · 12 min read/04

25+ Best AI Digital Marketing Tools for 2025

A practical, field-tested guide to the AI tools that actually move the needle across content, ads, analytics and ops.

Aug 24, 2025 · 12 min readRead
◆ The Digital MarketerJul 18, 2025
SEO

Generative AI SEO: How to Optimize Content for AI Search Engines

Essay · 10 min read/05

Generative AI SEO: How to Optimize Content for AI Search Engines

SGE, Copilot, Perplexity — the rules of visibility are being rewritten. Here's the 2025 playbook for getting found by AI.

Jul 18, 2025 · 10 min readRead
◆ The Digital MarketerMay 20, 2025
Google Ads

Maximizing B2B Success with Google Ads Performance Max & AI Max

Essay · 7 min read/06

Maximizing B2B Success with Google Ads Performance Max & AI Max

PMax and AI Max aren't just consumer plays. A practical framework for wringing B2B pipeline out of automated campaigns.

May 20, 2025 · 7 min readRead
◆ The Digital MarketerJan 6, 2025
Digital Marketing

Digital Experience Platform (DXP): The Future of Customer Engagement

Essay · 8 min read/07

Digital Experience Platform (DXP): The Future of Customer Engagement

What a DXP actually is, why it matters for enterprise B2B, and how to decide if your stack is ready for one.

Jan 6, 2025 · 8 min readRead
◆ The Digital MarketerDec 14, 2024
LinkedIn AdsGoogle Ads

Google and LinkedIn Ads: Reimagining Digital Marketing in 2025

Essay · 9 min read/08

Google and LinkedIn Ads: Reimagining Digital Marketing in 2025

Google and LinkedIn Ads sit at the front of a dramatic B2B transformation. Here's how to use them together in 2025.

Dec 14, 2024 · 9 min readRead
◆ The Digital MarketerNov 7, 2024
Digital Marketing

How Key Digital Marketing Trends in 2025 Will Shape Your Strategy

Essay · 8 min read/09

How Key Digital Marketing Trends in 2025 Will Shape Your Strategy

Digital marketing is undergoing a seismic shift. The trends that will redefine 2025 — and how to plan against them.

Nov 7, 2024 · 8 min readRead
◆ The Digital MarketerOct 11, 2024
Lead Generation

Crafting Effective Lead Generation Campaigns for Diverse Business Sectors

Essay · 7 min read/10

Crafting Effective Lead Generation Campaigns for Diverse Business Sectors

Unlock the potential of your business by mastering lead generation — strategies that resonate across diverse sectors.

Oct 11, 2024 · 7 min readRead
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