Vol. 01$49 USD
LinkedIn Ads, end-to-end.
The Paid Social Series
The complete operator's manual for running LinkedIn as a pipeline channel — targeting, attribution, and everything between.
◆ The Operator's Manual
Paid media. End to end.
Four field manuals for running LinkedIn, Google, Meta and Bing as real B2B pipeline channels — structure, targeting, measurement, attribution and the checklists you run at launch. Written for the people who sit inside the ad accounts every week.
§ 01 — The collectionVol. 01 — 04
Vol. 02$49 USD
Google Ads, end-to-end.
The Paid Search Series
The complete operator's manual for running Google as a pipeline channel — intent capture, Smart Bidding, measurement, and everything between.
Vol. 03$39 USD
Meta Ads, end-to-end.
The Paid Social Series
The complete operator's manual for running Facebook and Instagram as a B2B pipeline channel — audiences, the Pixel and CAPI, attribution, and everything between.
Vol. 04$39 USD
Bing Ads, end-to-end.
The Paid Search Series
The complete operator's manual for running Microsoft Advertising as a B2B pipeline channel — the Google import, LinkedIn Profile Targeting, UET, and everything between.
Choose the platform you want to explore.
Each volume stands on its own — sixteen sections, five parts, ordered the way you would actually build the program. Start with the channel you run today, then add the next.