Best for
B2B teams targeting by job title, company and seniority — ABM and lead gen.
Teams capturing high-intent search demand — Search, Performance Max and Shopping.
Teams using Facebook and Instagram for retargeting, lookalikes and lower-cost reach.
Teams extending search to Microsoft’s professional audience at lower CPCs.
Key focus areas
Objective & Funnel Alignment · Audience & Targeting Analysis · ABM / Company Targeting · Ad Creative & Format Analysis
Search Terms & Negative Keywords · Keyword & Match Type Strategy · Quality Score & Ad Relevance · RSAs, Assets & Ad Copy
Advantage+ Campaign & Audience Setup · Audience Targeting & Overlap · Custom & Lookalike Audiences · Creative Mix & Placements
Campaign Types & Goals Review · Search Terms & Negative Keywords · Keyword & Match Type Strategy · LinkedIn Profile Targeting